Maldivian
idol is the first franchised television show in the Maldives, judged by a panel
consisting of well experienced musicians of the country; Mariyam Unoosha,
Ibrahim Ali and Ahmed Ibrahim. With Fremantle Media’stechnical consultancy,
technical personnel were trained abroad for the show. Maldivian Idol will be
marketed through all the mediums of Public Service Media, which includes; TV,
Radio, Online and Print Media.Maldivian Idol will be held in association with
the Maldives Marketing and Public Relations Corporation and the National Centre
for the Arts.
Maldivian
Idol is part of the global “Idol” franchise, and marks the biggest singing
competition series to be aired in the Maldives. With 600 participants,
Maldives’ own version of the “Pop Idol” format is ready to premiere on January
22nd. The contestants will be narrowed down to 12 finalists who will battle it
down in the competition. With weekly eliminations, only three finalists will be
able to compete for the ultimate title; the Maldivian Idol.
After each
song that was sung by the contestants, the judges critique that contestants’
chosen song. From the third round onwards, the audience of the show holds the
power to determine fifty percent of the result, and Maldives must vote for the
contestant to whom they think really shined. Text message and online voting begins
immediately after each performance show, and the results are announced during
the following night’s broadcast.
With local
telecom giant Dhiraagu as the title sponsor, the final show with the top three
contestants, is scheduled to be held on 30th April 2016 . The core
associates of the show are, Lotus, Dabur, Allied Insurance and Maldivian.
Beverage partner is XL Energy drink. Public Service Media has allocated a cash
prize of MVR 250,000 to the winner.
Produced by Public Service Media
(PSM), the show is categorised into four rounds and already indicates a new
level of creativity, said TVM’s crew and senior officials.
“It’s hard for us to believe,
too. This is such a quality show,” said PSM director of e-commerce and
marketing, Ibrahim Nasreen.
“It will be very interesting for
viewers; this such a unique show.”
Maldivian Idol’s producers
asserted that the show is not merely for singing and recreation, but will also
depict various challenges across the Maldives and the effects of values good
and bad. Hence, the show will bring a range of community issues to public
attention.
“Every participant is their own
character. Each one of them brings a story to tell the viewers,” said Nasreen.
“Good values and bad values; much
of these issues will be seen in the show.”
Maldivian Idol rounds
- Open Audition: to seek and recruit contestants from capital Male and other regions
- Theatre Round: challenge for chosen contestants from various regions
- Piano Round: challenge for Top 16 contestants from Theatre Round
- Top Twelve: contests for the main show
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